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Ad-hoc lexical units as markers of communicative strategies in the TV-series “Sex and the City” [ALRJournal]
ALRJournal. 2021; 5(4): 8-16 | DOI: 10.14744/alrj.2020.66933

Ad-hoc lexical units as markers of communicative strategies in the TV-series “Sex and the City”

Diana Haydanka1, Vira Nikonova2
1Department Of English Philology, Uzhhorod National University, Uzhhorod, Ukraine
2Department Of English And German Philology And Translation Studies, Kyiv National Linguistic University, Kyiv, Ukraine

The paper aims at elucidating manipulative potential of ad-hoc word-formation the TV-series through the prism of linguocognitive and pragmatic approaches. The prospects of identifying communicative strategies that underlie ad-hoc words in the dramedy lay grounds to contemplating their role as markers of the manipulative impact optimisation. The paper proposes to elucidate the role of various word-building types of ad-hoc units in construing memorable characters that the viewing audience can identify with by means of the integrated linguocognitive and communicative analysis. Given that the telecinematic discourse presents a complex multimodal unity, operating at two levels: diegetic and extradiegetic, the author argues that ad-hoc units realize communicative strategies of self-presentation and characterisation at both in-film and through-film levels, correlating with the two key functions of dramedy: attraction and manipulation. Various word-building types of ad-hoc units that serve as markers of the self-presentation strategy help the mainly female characters express themselves, at the same time with the collective author construing an image of a charismatic and independent thirty-something heroine. Ad-hoc units that realise the characterisation strategy are mainly used in witty friendly banters (diegetic level) to highlight stereotypical relationships problems.

Keywords: Ad-hoc word-formation, Telecinematic discourse, Communicative strategy, Communicative tactic, Communicative technique

Diana Haydanka, Vira Nikonova. Ad-hoc lexical units as markers of communicative strategies in the TV-series “Sex and the City”. ALRJournal. 2021; 5(4): 8-16

Corresponding Author: Diana Haydanka, Ukraine
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