E-ISSN 2651-2629
Laparoscopic Endoscopic Surgical Science Digital Instruments And Country Linguacultural Definitions Of Mass Recruitment For Large Retailers [ALRJournal]
ALRJournal. 2021; 5(4): 191-200 | DOI: 10.14744/alrj.2021.93206

Digital Instruments And Country Linguacultural Definitions Of Mass Recruitment For Large Retailers

Irina Petrovna Bogomolova1, Elena Ivanovna KRIVENKO1, Lyudmila Timofeevna Trineeva1, Victoria Borisovna Malitskaya2, Natalia Nikolaevna VOLKOVA3
1Voronezh State University of Engineering Technologies
2Plekhanov Russian University of Economics
3Voronezh State Agrarian University named after Emperor Peter the Great

We picked recruitment services at large Russian retailers as an object of our research. Not only fast economic and retail development depend on retailers’ effectiveness, but also success in solving some important social tasks at the state level. Our research assesses the trends of the Russian alcohol chain retail and outlines the main features of the top 5 large spirits sellers. We single out special features, demonstrate special features of the companies’ activities, their staff policies and mass recruitment instruments. We formulated problems of staff recruiting for line positions, which hinder stability and efficiency of the organization and its innovative development basing on the analysis of human resources availability, compliance of personnel selection with the rules and closure of vacancies in a regional office of a large retailer. We assessed results of work and monetary incentives for recruitment managers, specialists’ functions and recruitment stages, we revealed their positive and negative features. We proved the need of application of digital instruments during mass recruitment, developed recommendations on introduction оf innovative automation solutions in creation of a unified base of applicants with the help of the Recruiter module -- especially important during the pandemic – whose introduction will help reduce labour input, decrease possible errors, improve the quality and speed of recruitment.

Keywords: recruitment, cultural approach, linguistics, recruitment personnel motivation, digital tools, mass recruitment methods, line personnel

Irina Petrovna Bogomolova, Elena Ivanovna KRIVENKO, Lyudmila Timofeevna Trineeva, Victoria Borisovna Malitskaya, Natalia Nikolaevna VOLKOVA. Digital Instruments And Country Linguacultural Definitions Of Mass Recruitment For Large Retailers. ALRJournal. 2021; 5(4): 191-200

Corresponding Author: Irina Petrovna Bogomolova, Russia
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